Digital Marketing for Private Practice

In this workshop you will learn how to maximize the advantages of digital tools to build your private practice while still honoring your patients’ rights to confidentiality and privacy. We will discuss the principles of marketing as they apply to private practice establishment and sustainability. Topics will include web design, online directories, Google Business listings, Facebook groups, Facebook business pages, LinkedIn, and Instagram for small businesses.

Overview:

Join our workshop to understand how you and your organization can employ smartphones, apps, social media and email marketing to build and retain your customer base.

In this workshop, we will

Discuss the basic principles of digital marketing and branding, including key terms like BAA and SEO.
Review the tools your team can use to enhance digital marketing efforts.
Choose which tools fit best for your practice’s needs.
Explore ways to train staff members who will be using smartphones and other devices for work purposes.
Identify risks to privacy and confidentiality for your customer base when developing a marketing plan.
Cover the essentials you need to include in your HIPAA policy concerning digital marketing, along with documentation of security measures.
Plan an efficient way to implement new training and policy on digital marketing for your entire organization and team.
Discuss criteria to consider when hiring vendors to help with different aspects of your marketing plan.
Learn how to create content calendars and use curation tools to simplify your work.

Why you should attend:

Do you want more patients for your new private practice? Are you allocating sufficient resources to maintain your marketing efforts? Does your hospital need to improve their public image? Regardless if you are opening a new business or are planning to pursue new income streams, we will improve upon your current marketing strategy using HIPAA compliant methods.

We will review the steps you can take together so you can lower your organization’s risk of challenges long-term. Between social media and mobile applications, understanding how to use smartphones responsibly is necessary for ethical healthcare practice.

Areas Covered in the Session:

Facebook Groups
Business Associate Agreements (BAAs)
Smartphone Applications
Facebook for Businesses
LinkedIn Company Pages
Instagram Business
Google Business
Logos and Graphic Design
Headshots
Search Engine Optimization (SEO)
Web Design
Additional Security Measures
Email Marketing
Content Curation
Content Calendars
HIPAA Policy for Social Media

Who Will Benefit:

Private Practice Owners
Private Practice Managers
Group Practice Owners
Group Practice Office Managers
Behavioral Health Providers
MD’s and Medical Professionals
Compliance Director
IT Professionals
Communications and Marketing Professionals
Healthcare Counsel/Lawyer
Office Manager
Startup

Digital Marketing for Private Practice

Overview and Introductions
Objectives
- Discuss the basic principles of digital marketing and branding, including key terms like BAA and SEO.
- Review the tools your team can use to enhance digital marketing efforts.
- Choose which tools fit best for your practice’s needs, including Facebook groups, Google Business listings, email marketing and more.
- Explore ways to train staff members who will be using smartphones and other devices for work purposes.
- Identify risks to privacy and confidentiality for your customer base when developing a marketing plan.
- Cover the essentials you need to include in your HIPAA policy concerning digital marketing, along with documentation of security measures.
- Plan an efficient way to implement new training and policy on digital marketing for your entire organization and team.
- Discuss criteria to consider when hiring vendors to help with different aspects of your marketing plan.
- Learn how to create content calendars and use curation tools to simplify your work.
- Identify basic elements known to optimize your website’s design.
Terms to Remember for Healthcare, Digital Marketing and Compliance
- Bounce Rate
- Business Associate Agreements (BAAs)
- Business to business (B2B)
- Business to consumer (B2C)
- Call to Action (CTA)
- Click Through Rate (CTR)
- Content Curation
- Content Calendars
- Conversions
- Email Marketing
- Engagement
- General Data Protection Regulation (GDPR)
- Google Business Listing
- HIPAA Policy for Social Media
- Impressions
- Influencer
- Keywords
- Lead generation
- Livestream
- Pay per Click (PPC)
- Search Engine Optimization (SEO)
- Social Media Widgets
- Social Reach
Risk Assessments for Devices and Tech
- Types of Devices
  - Inventories
  - Policies
  - Virtual visits
  - Mock audits for technology compliance
  - Live video
  - Photography
- Use of Devices
  - Staff
  - Patients/clients
Choosing the Right Business Associates for Marketing
- Hiring
  - Recruiting candidates
  - Vetting candidates
- Data security
  - Interoperability
  - Encryption
  - BAA’s
  - Data storage
  - Remote tracking and wiping
  - Contracts
  - Passwords
- Payment
- Types of vendors
  - Email marketer
  - Social media marketer/manager
  - Content creator
  - Blog writer
  - Web designer
  - Web developer
  - Graphic designer
  - Campaign manager
  - Videographer
  - Attorneys for marketing and business
Training Staff
- Branding
- Business cards
- Compliance
- Content curation
- Email
- Event promotion
- Online reviews (e.g. Glassdoor, Yelp, etc.)
- Photography
- Social media accounts
- Smartphone apps
- Testimonials
- Website
Developing Policies for Digital Marketing and Healthcare
- Training staff
- Regulatory binder
  - Standard Operating Procedures (SOPs)
    - Requirements for compliance
      - NIST
      - HIPAA
        
        BAA’s
        
        Crisis reporting via electronic communication
      - GDPR
      - HITECH
      - Code of Ethics
      - Practice standards
      - Reporting breaches
      - Documentation
      - Google searches
      - Facebook friends
    - Tech Uses
      - Devices
      - Smartphone applications
      - Content calendars
      - Content curation
      - Event promotion
      - Social media administration
      - Social media engagement
      - Digital boundaries
      - Website administration
      - Blogging
      - Yelp and other online directories
      - Testimonials
      - Photography
      - Video
    - Content for marketing
      - Logos
      - Ad campaigns
      - Email signatures
      - Facebook
        
        Pages
        
        Groups
      - Google Business
      - LinkedIN
      - Instagram
      - Youtube
      - Website
      - Hootsuite
      - Stock photos
      - Headshots
    - Quality Control
      - QC plan
        
        QC roles
        
        QC frequency
        
        QC reporting
      - QC SOPs
        
        Email disclaimers
        
        Disclaimers for social media pages and groups
        
        Lost or stolen devices
        
        Open WiFi use
        
        Passwords
        
        Document control
        
        Updating phones and applications
        
        Google analytics
        
        Website disclaimers, privacy policies and terms of service
        
        Internal audits
        
        User agreements and terms of service
        
        Surveys
        
        Trademarking and copyright

Digital Marketing for Private Practice

Overview:

In this workshop, we will

Why you should attend:

Areas Covered in the Session:

Who Will Benefit:

Digital Marketing for Private Practice

Communities for Mental Health Professionals

HIPAA Laws Are Changing

Private Healthcare Set-Up Checklist

Sample Workshop

Digital Marketing for Private Practice

Overview:

In this workshop, we will

Why you should attend:

Areas Covered in the Session:

Who Will Benefit:

Digital Marketing for Private Practice

Communities for Mental Health Professionals

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HIPAA Laws Are Changing